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How a Lifelong Inventor Overcame a Last Minute Launch Crisis & Impressed Starbucks CEO Howard Schultz With a Mug That Keeps Your Beverage the Perfect Temperature

It was a bite of cold eggs... That's what launched Clay Alexander, an inventor with more than eighty patents to his name, down a path...

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How to Monetize Instagram With Uniquely Genuine Retargeted Ads & Generate a 10X ROI

That ad looks hideous... That's exactly what Edwin Hermawan recalls thinking when he noticed a particular retargeted ad on Facebook. What was wrong with the...

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Intelligent Post-Holiday Retargeting: The Dos & Don'ts

That thin little retargeting line you're walking is slippery... Too much retargeting can annoy shoppers and cause them not to purchase and not enough can...

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Email List Cleaning 101: Start the New Year With Better Email Hygiene

Just like your teeth... Your email list needs a good cleaning from time to time if you want to stay in good graces with the...

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How to Discover What Customers Really Think (& Use It to Convince Others to Buy From You)

It's the digital equivalent of the fog of war... In your battle to convert customers a lack of visibility or insight can cost you time...

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Happy New Year: Now Where's the Content Marketing Calendar You Desperately Need?

It's often a smarter, cheaper, and more effective way to talk to customers... But your content marketing isn't likely to earn you a return on...

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